Image via CrunchBase
I've long argued that if companies want to interact with social networks, they must themselves become social networks.
That's the whole point of 'social business'. When a company wants to roll out a customer facing social media initiative the first question I ask is how are you collaborating inside? How are you being like your customer? I get too many replies of 'what's that got to do with it?'. Everything - it's the whole game. The very clever people at Dachis Group have articulated this in a single picture here:
Get it now? Social software is actually most transformative inside the company.
“The biggest challenge CEOs face today is getting their enterprises closer to their customers,” Tom Kelly, Moxie Soft
Image by ixtlan via Flickr
Thomas Power, Chairman of Ecademy, has produced this intriguing video predicting the evolution of Facebook into a bank. His rationale is based on the idea that "the winner of the game is the one with all the names", which he's been saying since 2001. Ridiculous then, but a bit obvious now.
In the same way that Steven Spielberg can't get his films into movie theatres without the cooperation of distributors, however powerful and influential he is in the industry, Thomas argues that if you have a distribution channel the size of Facebook then you can pretty much dictate what goods and services get to these people.
Image via Wikipedia
"Mapped out on the screen, the story became clear: The medical community was actually divided into two sub-networks split apparently by ethnicity, with one sub-network dominated by physicians with mostly Asian names and the other with mostly European names.
Connecting the two, like a spider suspended on a thread between two webs, was the dot for Physician No. 184 - a doctor the company's marketing department and salespeople barely knew". Interesting study on the value of social networks and why Super Connectors
are so important.
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