Size isn't everything

December 13, 2012

Size isn't everything

Just in case you thought 'size is everything' in social networks here are some links to research that suggest having the most followers does NOT necessarily make you influential. Quality of people seems to count for more.

1. Best Connected Individuals Are Not the Most Influential Spreaders in Social Networks

2. Opinion leaders are impotent in ideas economy

3. Physician 184 "was not the most important in the number of connections he was getting, but he was vitally important in linking the networks."

There is a lot more research in this are of what is being termed 'Network Science' that suggest the 'quiet silent types' are just as likely to be 'super connectors' as the more obvious people.

13 Dec 2012 16:08:26 | Social Networks

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The social workplace. Is there another kind? Excellent event from the folks at the Social Media Leadership Forum with some interesting views from BUPA, Pearson and Virgin Media on 'going social inside'.

My wish in 2013: Greed as the basis of society loses its appeal Let's stop claiming to dominate nature and the world; let's stop making possession a superior end. Let's put our cherished deviancies, such as the manufacture of desire and its bulimic satisfaction, back in their place. Humanity's progress must be situated on the side of being rather than of having.