Big oil companies open up

“It’s not often that a company publishes accusations of murder on its website, especially when the accusations are directed against the company. But when The Hague, Netherlands-based Royal Dutch/Shell Group of Companies committed to an open discussion with the world's citizenry, they meant it. The result is a site that blazes a trail for companies that want to take their customers seriously as world citizens and not just as potential revenue sources.”  Click on the ‘Tell Shell’ on the left navigation bar.

Full story at Darwin Magazine.