Image by ixtlan via Flickr
It starts with;
It’s not often that a company publishes accusations of murder on
website, especially when the accusations are directed against the
At that time it was a functional online forum although heavily moderated. Now this is what you get;
Thank you for taking the time to send us your comments. Your message will be sent to our Customer Service Centre. A Shell representative will contact you soon.
It obviously didn't work out and was very quickly replaced with a citizen's alternative tellshell.org which documents how pointless and futile it is to attempt open, transparent conversations with oil companies.
The future of a company is less about the nature of its issues, and more about its capacity to invent social structures able to solve them. In other words, an ability to create and nurture networks.
Someone, somewhere on this planet has a solution to BP's oil spill disaster. But because BP like every other large multinational is organised in command and control structures, it stands no chance of harnessing the wisdom crowds. What do companies need to survive?
This form of organisation is unsustainable, and we all know it. BP, where are your super connectors?