It's hard to make any kind of assessmemt about the content at Social Media Week in London because I was only there for a few hours. Lee Bryant from PostShift, Eva Appelbaum from the BBC and yours truly from Sei Mani hosted a panel discussion on how social media teams that 'face outwards' can 'face inward' using their knowledge and insights to influence their organisations in changing the way they work. After all, if customers are organised in networks then companies have to find ways of being network centric as well.
Judging by the questions and reactions on Twitter it seems that 'agents' working at the coal face feel a little powerless in their ability to influence internal social collaboration and perhaps underrate the value they can bring to their colleagues.
The venue was very 'underground' and quite edgy and very well managed. Well done to the conference organisers.
My message was that social media teams do have influence even through they lack the authority in terms of traditional power and there are some simple things they can do exercise that influence.
PostShift's after party was brilliant and here's a summary of the short talks some of us gave there.