A friend of mine suggested this this quote might be from Mahatma Gandhi; I have my doubts!
"A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider to our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so."
Who ever said it understands the principles of The Cluetrain Manifesto. Here are some choice samples from the 95 theses.
- To speak with a human voice, companies must share the concerns of their communities.
- But first, they must belong to a community.
- Companies must ask themselves where their corporate cultures end.
- If their cultures end before the community begins, they will have no market.
- Human communities are based on discourse—on human speech about human concerns.
- The community of discourse is the market.