Social inside; The Big Picture

Image via CrunchBase

I've long argued that if companies want to interact with social networks, they must themselves become social networks.  

That's the whole point of 'social business'. When a company wants to roll out a customer facing social media initiative the first question I ask is how are you collaborating inside?  How are you being like your customer?  I get too many replies of 'what's that got to do with it?'. Everything - it's the whole game.  The very clever people at Dachis Group have articulated this in a single picture here:

 

Get it now?  Social software is actually most transformative inside the company.  

“The biggest challenge CEOs face today is getting their enterprises closer to their customers,” Tom Kelly, Moxie Soft