"A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider to our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so." I'm not entirely sure of the source of ths quote but it's apparently Ghandi.
How many brands, companies, government departments actually give you the feeling that this is what they stand for, and this is how they behave?
Could a culture like this lead to a truly social business?
The future of brands?