« PowerPoint and Chocolate Biscuits | Main | Who are your super connectors? »

July 24, 2011


Russell Davison

I found your comment about super-connectors being more influential than board members very interesting. I’ve been witnessing the behaviour of super-connectors within SMEs of 30 people to MNCs of 85000 people since the late 1970s. The official position within the organisation for a super-connector can be office cleaner, mailroom boy, data entry clerk or IT technician. Never anything more responsible than supervisor. However, the super-connector has informal access to key personnel at all levels within the organisation through methods too numerous to list. They are gifted at communication and are able to influence the outcome of decisions of prominent company leaders.


Totally Agree. Super connectors come from the most unlikely sources, for example:

"Mapped out on the screen, the story became clear: The medical community was actually divided into two sub-networks split apparently by ethnicity, with one sub-network dominated by physicians with mostly Asian names and the other with mostly European names.

Connecting the two, like a spider suspended on a thread between two webs, was the dot for Physician No. 184 - a doctor the company's marketing department and salespeople barely knew"


Search Engine Optimization Alaska

Great article. I found this very easy to understand how the power of social media and marketing techniques.


Thank you for your kind words.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)