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June 02, 2009



Great article and you are making total sense. "Social media is most transformative when deployed inside the company and the implications of its use are far reaching because it creates network centric forms of self-organisation"
This is something that is lacking today inside the companies... can you share some insights on how to make it happen.



Good question. In big companies I believe it needs a board level mandate to create a position/role of 'Chief Connector' or 'Super Connector' with a remit described in this diagram (which I'll be writing about more over the coming months).

role of network hub leader

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