"The traditional theory of the firm is about the unitary, rational actor that more or less controls all the pieces of the puzzle that it needs in order to produce its outputs” . . . today global companies “ are a part of a huge set of interlinked networks across the planet.” Paul Kleindorfer, Director, Risk Management and Decision Processes Center, Wharton
"Today's marketing world is broken. I give us a `D' because our mentalities have not changed. Our work processes have not changed enough. Our measurement has not evolved.” Jim Stengel, Global Chief Marketing Officer, Procter & Gamble.