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Interesting piece of research from an internal IBM project called BeeHive. Headline conclusion is that shared lists are highly successful at stimulating social interactions and are an untapped means of connecting people through content suggesting Metrotwin design is strategically sound (shared bookmark lists).
IBM has deployed a social sharing application for its employees based around the use of shared lists. Although the focus of the research is around specific business benefits there are some very useful ideas here;
- Enabling re-use of the lists of other people had a high take up
- Comments on lists stimulated debate and more UGC
- Enabling user defined categories had a high take up
- Unsurprisingly 62% of the users (selected for this research, not the total number) created a list called “about me”
- People who had their lists re-used the most influenced others to do the same, driving more UGC
- Fascinatingly, “about me” lists were the most commonly re-used list types
Worth a read if you get time.