ki work launches a platform for matching freelancers to sources of work that enables individuals to create and maintain virtual companies (or rather trusted groups), and buyers of professional services access to a virtual work force. Hat tip to founder Michael Wolff and the formidable team he's assembled that have dedicated the past five years meticulously refining the execution of collaborative work and self-organisation, described more recently by Clay Shirky in his book Here comes everybody.
I sense this may attract Generation Y people as much as it does established freelancers judging by the recent article in The Guardian entitled They don't live for work ... they work to live. At the risk of boasting, I made this quite clear in 2004;
"The internet has caused a fundamental change in attitude towards work and the realisation that a 'career' has ceased to be a feasible way to organise working life. People now view work as an instrument of self-development and personal autonomy and entrepreneurship not as a status symbol, but as an attitude - an attitude that everyone is going to need."
Interestingly BusinessWeek recently published an article Beyond Blogs that aptly captures the shift in the nature of work in Western economies under a sub-heading - THE 140-CHARACTER RESUME. ki work's members recognise how profoundly the nature of work is changing which over the next decade will take most people by surprise.