Winning by Sharing: Attention as a product

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April 17, 2008

Ronald Woperis invented the idea of attention as a product. A Twitter account is on sale at eBay from a guy who has amassed over 1500 followers. Is this the first indication of the monetary value of one's network of relationships? Can attention be bought by individuals in the same way advertisers buy eyeballs?

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Winning by Sharing

The future of work, social software, online community, and their impact on business and society

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April 17, 2008

Attention as a product

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