With David Beckham announcing his departure from Real Madrid to join LA Galaxy with a promise to take football to new heights, and Tottenham Hotspur's hiring of Keith Mills who brought the 2012 Olympics to London, the expansion of the fan bases of top Premiership Clubs is set to go global.
After talking to several London digital agencies, several brands and a couple of newspapers, The Comedy Hub was unable to convince anyone to take its concept any further.
Concept – The Comedy Hub & Pod The Premiership
- Create a platform that enables the user generation of sketches, fan songs, and football related humour
- Platform functionality designed to create any number of other comedy themes (future).
- Users submit in text and/or audio format
- A blend of studio and live audience recordings are professionally acted, directed and produced as RSS compliant podcasts
- The platform enables rating of content. This increases the probability of consumption and file sharing behaviours – the wisdom of crowds.
- Platform editors select most popular/relevant submissions to professional produce official weekly Podcasts (2 per week)
- Brand/sponsor advertising inserts are placed at start/end of each Podcast
- A media partner leverages its audience (readers or viewers) to participate in The Comedy Hub’s Pod The Premiership initiative through competitions and other promotional activities
- Media partner receives rights to distribute free content through all its media channels
- Media partner attracts new audience demographic worldwide
- Media partner(s)
- Web - partners, reciprocal linking, RSS
- Mobile networks
- Fan sites & premiership club
- Assume potential worldwide fan base of 100m-150m people, and growing
- One or more brands pay for platform development and operation in return for ad placement within Podcasts
- Two 5-7 minute Podcast shows are distributed every week over the 9 month Premiership season
- The Comedy Hub can likely achieve 10% penetration or 10m Podcast listeners by the end of the premiership season. This translates into 20m opportunities per week to transmit brand’s message/ad
From a standing start in early May, zero spend on marketing, and near-zero on production. The Comedy Hub World Cup Podcast has;
- Produced 12 episodes - around 1.5 hours of audio – intra world cup
- Reached number 1 on ITunes under "world cup comedy" - ahead of Adidas, The Mirror, The Times (Not Baddiel & Skinner) and Telegraph.
- It featured in the first 4 podcasts under "world cup" along side The Beautiful Game, Baddiel & Skinner, Sky Sports
- In week 4 we broke through the 100 barrier and we are now listed at number 85 across ALL iTunes podcasts
I wonder what LA Galaxy would do with this concept given that it would only take a fraction of their spend on Beckham to make this reality?