This summer the Winning by Sharing team are experimenting with podcasting. We've joined up with some writers and actors to produce free twice weekly comedy shows around the football World Cup 2006 as audio podcasts.
Ever wondered what Sven really says to his England players at half time? How Posh gets her musical inspiration? What Lineker and Hanson get up to off camera? Or whether there's anything Wayne Rooney won't bet on? This summer you'll be able to find out all that and more as The Comedy Hub presents "Pod The World Cup" - an impressions based comedy Podcast following the fortunes of the England team as they try to win in Germany.
The two to five minute pod cast shows are studio recorded by a professional team. The writers, Nick Hildred and Rikard Bell have written for Johnny Vaughan, Frank Skinner, Graham Norton, The Big Breakfast, and Bremner, Bird and Fortune, and the actors have performed in Dead Ringers, Phoenix Nights, Bromwell High and BBC 2’s ‘Double Take’.
Nick and Rick have also written and produced the twice weekly satirical Podcast Whack My Bush. This is an impressions based comedy which takes the rise out of the escapades of George Bush, Tony Blair and their administration cronies. These ninety shows, spanning 10 hours have achieved a total of 600,000 downloads and are currently the 4th most downloaded independent comedy Podcasts on iTunes UK.
Uniquely, The Comedy Hub will bring together a combination of technologies to distribute free comedy content over the web, the mobile network and through online communities and blogs. Content will be made available from The Comedy Hub web site, as mp3, an RSS feed within iTunes, and via mobile phones.
I'll be recording the venture here as it unfolds.