Winning by Sharing

Anna Pollock. Seeing the way

The quite brilliant Anna Pollock sums up how to understand change in a globally connected age in a single graphic.  “We live in a moment of history where change is so speeded up that we begin to see the present only when it is already disappearing.”  Here's why.

 

2012: The year of doing better with less

Inspired by my good friend Frank Dunn, who says;

One of the key discoveries of this century is that co-operative processes in general seem far more likely to survive than isolated, rampantly selfish entities wherein survival is all about group or team effort.

....leading to a future that is now about "Doing better with less"; 

Let's stop claiming to dominate nature and the world; let's stop making possession a superior end. Let's put our cherished deviancies, such as the manufacture of desire and its bulimic satisfaction, back in their place. Humanity's progress must be situated on the side of being rather than of having.

...and for our so called leaders;

Let us dream: A politician takes the side of talking to us about the world as it is, as it risks becoming; he or she forecasts not sweat and tears, but difficult tomorrows; she or he proposes that we talk about it, as responsible citizens, and allows us to perceive robust paths along which to advance, with a smile, towards the era of less ... A less that will consequently take on the character of better. Robert Lion, France, circa 2007

Peace.

The definition of a social business?

In his classic novel Cat's Cradle, Kurt Vonnegut explains how the world is divided into two types of social organizations: the karass and the granfalloon.A karass is a spontaneously forming group, joined by unpredictable links, that actually gets stuff done— as Vonnegut describes it, "a team that do[es] God's Will without ever discovering what they are doing." A granfalloon, on the other hand, is a "false karass," a bureaucratic structure that looks like a team but is "meaningless in terms of the ways God gets things done."

No doubt you've experienced these two types of networks in your own life, many times over. The karass is that group of friends from college who have helped one another's careers in a hundred subtle ways over the years; the granfalloon is the marketing department at your firm, where everyone has a meticulously defined place on the org chart but nothing ever gets done. When you find yourself in a karass, it's an intuitive, unplanned experience. Getting into a granfalloon, on the other hand, usually involves showing two forms of ID.

 

Selling England by the pound

Image via Wikipedia

"Digitising the medical records of the country’s 62 million people was the core objective of the National Programme for IT in the NHS, accounting for £7bn of the total estimated cost of £11.4bn".  If you work in the IT industry, as I do, you just know something's profoundly wrong with this number, but that's not the point I want to make. Earlier this week the BBC published a news item about a deal that's been struck with life sciences and pharmaceutical companies to provide access to our patient records, possibly for free in exchange for cheaper medicines in the future. 

A few years go not long before the last general election, a friend called me and said that Conservative Central Office wanted to speak to a few people about new ideas.  CCO wanted to ‘hoover up’ good ideas to help shape and influence policy. He put my name forward.   I wrote a one page document with this core idea;

We propose that it is economically viable for the UK's National Health Service (NHS) to become a self-funding entity by selling anonymised patient healthcare data to a wide variety of industry actors, locally and internationally.  We also propose that an individual’s healthcare data record itself can eventually become an earning asset that can be passed on to future generations. Think about this.

This model was verified by IBM, Google and the UK Work Foundation at a meeting at IBM’s Almeida Research centre in the US, over 4 years ago based on real data and financial modelling produced by an American expert, who has since died. His name was Jeff Kelley.

The BBC's article says: ’Under the plans, NHS records would be made anonymous, but it is not clear whether private firms would have to pay to access them'.

So a profound amount of wealth may be given away in exchange for some benefit that some medicines might be cheaper in the future from Big Pharma.  Oh gee thanks.

When Jeff Kelley was working on this he met all the big pharma firms and they said they would pay for this data – lots of money, and they would still make money, actually more than they make now because this data can reduce bringing a new drug to market from 50 years to 5 years.  That’s worth untold billions to the pharma industry.

So we have a situation where we're going to spend £7bn on digitising NHS patient records, to a company that has already failed to deliver and then give away the data which has the potential to make the entire NHS self-funding.

That's why we're selling England by the pound.

Note: Selling England by the pound is a famous album by rock band Genesis. The song with the album title in the lyrics opens with;

"Can you tell me where my country lies?"
said the unifaun to his true love's eyes.
"It lies with me!" cried the Queen of Maybe
- for her merchandise, he traded in his prize.

 

CEOs suffer from social paralysis

Thomas Power's excellent video on why the boards of companies are struggling to understand the importance of social media both inside and outside the company.

 

Customer manifesto for social business?

"A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider to our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so." I'm not entirely sure of the source of ths quote but it's apparently Ghandi.

How many brands, companies, government departments actually give you the feeling that this is what they stand for, and this is how they behave?

Could a culture like this lead to a truly social business?

The future of brands?

Related articles

• What's On The Horizon For Social Business? (darmano.typepad.com)

Why are software errors called bugs?

Having been in the industry for so long and always curious about the history of computing, some how I missed this explanation and indeed had never thought to ask.  Thanks to Richard Gingras on pointing this out over on Google+.

"Grace Hopper was a pioneer in computing and worked at the Harvard Computation Laboratory on the early Mark computers. She loved to recount the origins of the term. In 1946, there was a problem with the Mark II that operators traced to a moth trapped in a relay, coining the term bug. This bug was carefully removed and taped to the log book. Thus, the origin of errors or glitch's in a program being called a bug"

 

 

The nature of work is changing

Spot the difference? Inspired by the folks at Gartner.

Winning by sharing. A reminder.

'Winning by sharing' is a state of cooperation between individuals, companies and nation states where there is a continuous fair exchange of value as opposed to the prevailing nature of business and government that is predicated on the notion of "I win, you lose".