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  • Location: United Kingdom


I help companies manage change and have a twenty-year successful track record of complex, multi-project delivery, and the creation of business and technology strategy, in financial services, telecommunications and retail. Unusual ability to straddle business and IT disciplines and comfortable with the detail in each. Passionate about value driven performance cultures, leadership, the power of community and the culturally sensitive treatment of people. Recent assignments with Aviva, Tesco, Argos and Carphone Warehouse.

Attributes: Fresh ideas with the ability to translate them into the art of the practical, deliver and complete. Experienced both sides of supply and demand and felt the challenges at the customer end. The ability to listen. Civility.

When I'm not managing change for big brands I practice dialogue marketing or the art of communicating with stakeholders using social media and online communities. I help brands big and small, to creatively form and concisely answer strategic questions in the social media and translate them into live implementations. My passion is connecting people in ways that create disproportionate value and catalyse completely new kinds of relationships.

Managed the re-launch of Wasabi (formerly Passado) a 5 European language social network (5m users) to a groups centric web 2.0 platform. Also delivered British Airways' Social Media project,, a social recommendation engine with BBH, a London advertising agency famous for its ground breaking advertising for Lynx, Levi's and Audi.

I've been involved in social media for 10 years and worked on some early implementations with BT, Microsoft and Regus as far back as 2002.